On the 25th of Sept i attended an exhibition called “Shake that ass” by Yasumasa Yonehara, or like most like to call him, Yone.
Presented by Refill and halfsleeve, the exhibition was hosted at lo fi collective a venue well suited to showcase Yone’s work. A collection of yone’s photos and installations. With the turnout being of creatives and the curious, there was a steady stream of fans. Girls in singlets a bikini and heels were amongst the crowd to add hype and excite the lil boys
Photos were taken from my iphone… sorry for the poor quality.
Want to know about Yone?
Yasumase YONE Yonehare is undoubtedly one of the most dynamic and influential magazine editors and photographers in Japan.
During the 90s YoneharaÃ¢â‚¬â„¢s work with the iconic Egg Magazine was instrumental in the emergence of kogyaru (Japanese schoolgirl) culture into the global consciousness.
YoneharaÃ¢â‚¬â„¢s signature lo-fi sexy photographic style was established though a collection of erotic Fujifilm cheki shots for Smart Girls with some of TokyoÃ¢â‚¬â„¢s hottest models. The unprecedented success of his first book, a folio of these Smart Girl portraits, bestowed him instant fame.
It was at this point that YoneharaÃ¢â‚¬â„¢s sphere of influence became global, with brands such as American Apparel appropriating his unique photographic style for use in advertising campaigns. A new genre of editorial photography was born, founded on YoneharaÃ¢â‚¬â„¢s instant Polaroid style.
In 2007 Yonehara launched the online publication cexwork.com which blends erotic art with blogs by influential photographers, friends and tastemakers from around the world.
Yone has spent recent years exploring themes of eroticism, continuity within discontinuity and the power of repetition in a series of acclaimed photographic exhibition.
A Creative Director sought by fashion labels, music groups and advertising agencies around the world, Yonehara brings a unique aesthetic, vision and Japanese pop-culture sensibility to the world of art.